Maslow's Hierarchy of Needs explains the 5 needs that all humans have. The first is physiological. This is the need for food, water and shelter. All the basic needs humans need to survive. This type of audience can be targeted by addressing people that don't have their basic needs. The second need is safety and security. This can be targeted by telling people they don't need to worry and to keep them from a huge fear, death. The third need is love and belonging. This can be targeted with dating sites or adopting homeless animals. The fourth need is esteem. This is the need to feel like you will be accepted by your peers. This can be targeted by ads that try to get you to fit in with what's popular. The bandwagon rhetorical device is used a lot to target esteem. Self actualization is the last need. This is the need to feel like are accomplished. This can be targeted by showing that if they listen to you they will be successful.